<aside> <img src="/icons/daisy_purple.svg" alt="/icons/daisy_purple.svg" width="40px" /> This Progress Monitor is where you visit monthly to evaluate and keep track of your social media performance!

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<aside> <img src="/icons/warning_red.svg" alt="/icons/warning_red.svg" width="40px" /> Balance Performance indicates your social media figures (to date). It measures reach, engagement & follower growth. These figures are automated & you don’t have to touch them. ONLY fill up the Starting Followers column.

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• *What do all the columns mean?

Balance Performance

Balance Performance

<aside> <img src="/icons/warning_red.svg" alt="/icons/warning_red.svg" width="40px" /> Monthly Performance indicates your social media figures (monthly). You can find these numbers on your own social media profiles. Fill these up at the end of every month. Click the respective months to fill the date. There’s no need to create new columns or rows.

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• *What do all the columns mean?

Monthly Performance

Monthly Performance

<aside> <img src="/icons/warning_red.svg" alt="/icons/warning_red.svg" width="40px" /> Measurable metrics for reference.

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Metrics

Performance Metrics

• Impressions
• Reach
• Engagement rate
• Click-through rate
• Conversion rate

Content Analysis

• Type of content (text, image, video)
• Post frequency
• Top performing posts
• Worst performing posts
• Engagement by content type

Social Media Reporting

<aside> <img src="/icons/warning_red.svg" alt="/icons/warning_red.svg" width="40px" /> Free resource to support your social media reporting journey!

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Social media reports are integral to monitoring your brand’s growth and informing your content strategy. Later’s social media report provides a template on what to include! Ps. It’s free 🙂

How to Create a Social Media Report in 2023 (+ Free Template) | Later